The customer story is not just a description of the series of thoughts and actions that make up the buying process.
Hearing what individual customers have to say about their lives and experiences can help to provide a realistic context for the product. It can allow for design of a better product as well as the creation of effective persuasion messages.
What does it take to learn about customer stories?
Collecting and sharing customer stories can lead to major changes and substantial improvements in the tools they need and use.
How can observations be done to collect the stories.
What are the disadvantages of high levels of control.
How can a customer story be shared with stakeholders and developers to optimize its benefit?