Testing can be a valuable tool, but it is only an input into a decision and not a decision in and of itself. If used incorrectly, being overly focused on testing and data will squash creative vision precisely at a time when today’s world of digital and mobile application design begs for more creativity to engage users.
As consumers spend more and more time in apps and social networks, the need to imbue software with culture becomes just as important as experiencing it in the physical world.
Digital designers, UI/UX professionals, and tech enthusiasts will learn:
