Have you ever worked hard to create a great experience whose initial promising climb mysteriously levels off and drops just a few weeks later? Long term engagement is difficult to achieve. To give your application the best chance to survive you need a strategy that looks at the phases a user goes through and adopts a strategy for best engaging users at the phase they are in. In this session, you will learn about the different kinds of motivation that drive engagement, the kinds of techniques that are used to achieve them and how to craft a program that utilizes all three in combination to keep your users more engaged and coming back for more.
