Surveys, interviews, analytics, user behaviour: the data keeps rolling in, from several sources and across products, and it becomes increasingly difficult to create a unified holistic perspective of what your users are actually about and how to tap into their needs directly.
Combining quantitative and qualitative methods with service design into one creative space may seem like magic but, like it, there are a number of tricks that UX teams can use to woo audiences and shock and awe stakeholders.
This session will focus on presenting practical examples of how to use experience streams, a set of visualization techniques, to map user research and quantitative data across cross-channel dimensions in order to build a complete perspective of the customer journey on a multidimensional plane. Learn to apply emotional touchpoints, communication strategies, and services across complex multi-device environments, and build up your UX toolbox.
