Mapping the Competitive Landscape

Do you work in a competitive industry? Are your stakeholders asking you to design the next iPhone? This talk will provide you with a framework to conduct a deep competitive analysis that goes beyond comparing bulleted lists of features to uncover real insights and opportunities for improvement across the entire user experience.

Attendees will learn:

• When and why to conduct a competitive analysis
• How to identify competitors
• How to classify competitors into leaders, challengers, visionaries, laggards, and influencers
• How to evaluate your competitor’s products to identify opportunities for differentiation
• How to create competitor journey maps that highlight opportunities and the need for improvement
• How to present findings to different stakeholders (clients, product managers, and engineers) to impact product direction