The best way to understand how your users behave and live is to actually visit them in their homes or workplaces. Ethnographic research, or Contextual Inquiries can seem overwhelming, but the principles are quite simple–it’s being a humble observer in a user’s personal space. Course participants will learn all about ethnographic research methodology and how to apply it effectively to their research. Participants will learn how to create ethnographic research plans that are aimed at observing actual users in their environments. Tips will be given for structuring ethnographic visits to allow for useful discussion and observations. Attendees will learn how to make use of diaries and other interceptive methods to augment the ethnographic visits.
