In an age of saturated markets and websites that look and feel the same, how can we communicate to users just how special and trustworthy a business is? How to apply persuasion in an interface efficiently to increase conversion? Most importantly, how do you do this on an international basis, with users that can hail from anywhere, from Buenos Aires to Brisbane?
Cultural and social expectations play a major role in the psychological experience of a design. Increasing user conversion through persuasion and behaviour change is one of the biggest challenges a UX designer can face and one of the greatest gambles a global company can leverage. This session will focus on how to encourage behavioural change through subtle messaging and mindful design, leveraging the users’ beliefs, expectations, and journey context in international markets.
Case studies from around the world will be used in demonstrating how targeted persuasive patterns can play to a market’s local preferences and expectations. Learn how to design for the world — in designing for human behaviour.