Amy Bucher Amy Bucher, Ph.D., is the Behavior Change Design Director at Mad*Pow. In her work, Amy focuses on crafting engaging and motivating solutions that help people change behavior, especially related to health, wellness, learning, and financial well-being. Previously she worked with CVS Health as a Senior Strategist for their Digital Specialty Pharmacy, and with Johnson & Johnson Health and Wellness Solutions Group as Associate Director of Behavior Science. Her research interests include motivational design, patient and user engagement, happiness, and how social relationships influence health and well-being. Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan.