Sarah Garcia Sarah Garcia has been a usability researcher since 2004, when she traded her marketing research hat for UX consultancy at UEGroup in San Jose. Since then, she’s had the opportunity to work with over 50 companies, help build two usability labs, conduct over 1000 research sessions and 100 ethnographic interviews–from operating rooms to living rooms. Sarah brings business and marketing savvy to the research she takes on. Sarah is known for always asking the question “how can we make this better?” and most recently has been working on building tools for researchers, including discovering ways to capture user emotions and make recruiting for studies less laborious.