Bill Albert is Executive Director of the User Experience Center at Bentley University, adjunct professor in the graduate program in Human Factors in Information Design at Bentley University and Co-Editor in Chief of the Journal of Usability Studies. Albert has published and presented his research at more than 30 national and international conferences. He co-wrote (with Tom Tullis) the first book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. He also co-wrote (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies.