Zarla Ludin Bringing an anthropological perspective to every project, Zarla is passionate about helping people build stronger connections with each other. Zarla’s expertise lies in her ability to help people reveal, reflect, and describe the parts of life everyone takes for granted. Zarla has a knack for helping teams access their natural curiosity and bring a more empathic lens into their work. Prior to twig+fish, Zarla was Director of Insights at Motivate Design and a Senior Researcher for Essential. Her many years in consulting have given her the insight into team dynamics that make twig+fish a unique form of human-centered consulting. Zarla has worked for design, marketing, engineering, and brand teams in a number of domains including civic services, financial, healthcare, consumer packaged goods, and engineered products. Zarla has a BA in Anthropology from the University of Colorado at Boulder and a MS in Human Factors in Information Design from Bentley University.