Design Creates Culture. Testing Creates Duck Dynasty.

Testing can be a valuable tool, but it is only an input into a decision and not a decision in and of itself. If used incorrectly, being overly focused on testing and data will squash creative vision precisely at a time when today’s world of digital and mobile application design begs for more creativity to engage users.

As consumers spend more and more time in apps and social networks, the need to imbue software with culture becomes just as important as experiencing it in the physical world.

Digital designers, UI/UX professionals, and tech enthusiasts will learn:

  • How to handle testing in the design stage of product development
  • Where testing falls short and why alternate methods are needed to effectively design products in today’s digital age
  • The importance of culture in digital products as shown in several real-world examples

Location: Date: June 6, 2017 Time: 1:30 pm - 2:30 pm Chris Brummel