Why are some products “loved” by their users, while others barely make an impression? Designing products that people love is one of the goals of emotional design. But just like love, emotional design functions on many levels.
In this presentation, we’ll focus on the visceral or instinctive level, where we attract users to our products, since many of the things that attract us are instinctive. Our connection with attractive products occurs on this instinctive level, unconsciously influencing our levels of trust and engagement.
But what is instinct and how does it relate to “attraction”? What is it that makes some products more attractive than others? In this presentation, we’ll explore the deep, instinctive cues that determine what people find attractive, and explore how to use these instinctive responses in design.