Ronnie Battista & Darren Schisler
Countless meetings. Slide after slide of mind-numbing bullet points of product features, technology benefits or financial numbers. Important material, both to the presenter to communicate and for the listener to understand. But after about 30 seconds of being blasted with information, eyes glaze over and people start thinking about other things. All of the “important” information is lost. Has this ever happened to you when you listen to someone present? More important, is this happening when you present? While it’s natural to us, the value of UX can be a difficult thing to convey. Many of us valiantly try to justify our work efforts, our findings and/or the importance of UX at our companies, but we are met with more eye glazes than helping driving actual business decisions.
What if there was a way we could take the important, actionable bits of information and present it in a way that engages the audience? What if you can get them to not only pay attention but to actually remember and participate in the presentation itself? And what if our presentation actually resulted in them wanting to DO something that advances the user experience?
This high-energy, engaging and interactive workshop will take you through a proven story framework that will help establish character, plot, conflict, desire and finally a “happily ever after” outcome, we will teach you how to find the hidden and engaging story in almost every situation, so you can communicate effectively and engage your audience.