Wait a minute! Didn’t we solve these UX design issues years ago? It’s no secret that if we don’t learn lessons from the past, then we are doomed to repeat them. Yet 10 popular UX interface design trends are ignoring fundamental usability issues. Is your interface one of them? Evidence has been around for years that these particular design trends are not effective. Yet just like zombies, these trends stubbornly persist, and some have even become wildly popular again! Why? One reason may be unawareness of previous research showing their lack of usability or effectiveness. I’ll show examples and reference relevant scientific studies to demonstrate why you should NOT buy into certain common design trends. You’ll leave the session fortified with knowledge and specific research to enable you to stop the madness–so that you can make your designs more effective, efficient, and easier to use!