Jeffrey Easton Jeffrey is currently the Director of User Research at Fidelity Investments and has nearly 20 years of experience in user experience research, with a focus on institutionalizing UX practices within large organizations. He holds an MBA in Marketing and MIS from NYU and is a Certified Usability Analyst (CUA) and Experience Analyst (CXA). Before he joined Fidelity, Jeffrey spent 10 years managing an award-winning, global UX research team as VP, User Experience Advocate, at JPMorgan Chase. He also spent 6+ years as a senior UX consultant within the financial services, insurance, pharmaceutical, energy, and business services domains.