Rich Gunther Rich is a seasoned User Experience professional whose experience encompasses corporate, consulting, academic, and volunteer practice in both design and research. Rich works as a Senior User Experience Researcher for Ultimate Software. Rich also co-owns Ovo Studios, a usability lab and software vendor. He previously worked at Oracle Corporation as a Principal Interaction Designer, as a Principal UX Engineer at Calamp, a Lead Consultant at OnCenter Consulting, and as a UX Architect at Rockwell Software. Rich is involved in various capacities with the User Experience Professionals Association, where he was formerly President and member of the Board of Directors. Rich lives in North Carolina with his wife and four children.