I am an advocate for people who need to use technology and are befuddled, confused, irritated, frustrated, or just tired of having things not work well.
I help the people who create products understand how people think, perceive, and act.
The first step in this process is to understand that you are never (seldom?) designing for people who are like you. Then, you need knowledge and tools that help you see the world through other’s eyes.
I make use of my understanding of human behavior (a PhD in Human Factors Psychology) and my many years as an instructor, helping people use software.
I currently work with GravityDrive where we help people create better experiences.