“Measure what is measurable, and make measurable what is not so”. It has been said by Galileo four centuries ago, but it’s actual as never if we consider User Experience.
How can UX be measured? Can UX be broken down in simple pieces? Is it expensive to get actionable data?
Measure the experience that users feel in relation of a design artifact. Attendees will learn how to collect those metrics and use them for a deeper understanding of the user’s attitude, emotions and behaviour. In addition, UX researchers will be able to collect the explicit and implicit users’ reactions to design artifacts.
This presentation will show how this research methodology can be easily applied to the different contexts and can help you to assess the UX with the newest interaction models (IoT, VR).