Archives

Mapping the Competitive Landscape Do you work in a competitive industry? Are your stakeholders asking you to design the next iPhone? This talk will provide you with a framework to conduct a deep competitive analysis that goes beyond comparing bulleted lists of features to uncover real insights and opportunities for improvement across the entire user […]

Wearable Out of Box Experiences Digital products, such as wearables, are increasingly being delivered in packaging. Traditionally packaging design has been done by marketing agencies or manufacturing groups. However, device usability and UX actually begins with the package but most UX designers are intimidated by the idea of designing a box. This talk explores techniques […]

How Ethnography Can Save You Money In this world of quick and dirty, many practitioners consider ethnographies and site visits to be antiquated. Recent site visits proved yet again that there’s no substitute for an in-person visit. On one series of visits, our team realized that 2 Sprints, or 4 weeks of work, had to […]

Intro to UX Research Methods This pre-conference course covers the most popular research techniques today, including surveys, interviews, diary studies, focus groups, card sorting, tree testing, and fieldwork. Attendees will learn the basics of each method and when to use them (and, more importantly, when NOT to use them). Everyone will have the opportunity to […]

Make it measurable: Experience Design Metrics “Measure what is measurable, and make measurable what is not so”. It has been said by Galileo four centuries ago, but it’s actual as never if we consider User Experience. How can UX be measured? Can UX be broken down in simple pieces? Is it expensive to get actionable […]

User Interface Design Style Guides are Not Dead, they Just Smell Funny In a hyper agile business world the usage of design tools like User Interface Design Style Guides (UIDSG) seems to anachronistic. UIDSG are also biased as being inflexible, hard to manage and rapidly outdated. The opposite is true: UIDSG are still important tools […]