When designers are presented with the opportunity to play a strategic role inside a corporation, a whole world of uncertainties lies ahead. Executive MBA programs for creative leaders are not very common. Lack of corporate training is almost the norm. Generic management principles are not quite applicable. In this context, becoming an equal partner with Business and Technology seems a very unrealistic goal to achieve, and, most importantly, an uncertain career path.
Nevertheless, design is gaining momentum and relevance. Creative leadership is more critical than ever. This presentation aspires to become a survival kit for the trailblazers, the brave souls ready to lead by example, and prove that UX designers are not children of a lesser god.
Three main topics will be discussed at length:
* How to put together a result-oriented strategy.
* How to create a design team inside a corporation.
* How to cultivate yourself as a design leader.