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Design Secrets Hiding in Your Web Analytics Data Did you know there is a treasure trove of user insights hidden within your organization? As UX professionals we put a great deal of effort into observing actual users and analyzing their behavior for clues on how we can improve our designs, navigation, and content. Many of […]

A Practical Guide to International Design and Research: Stories from the Trenches and Tips to Fit Any Budget Why do users in Germany behave differently from users in Silicon Valley? Is there something happening in Brazil that would explain why a feature that is popular in the U.S. isn’t gaining any traction? UX professionals in […]

Mechanical Turk Demystified: Best practices for sourcing and scaling quality participants for your niche In this session, we will discuss how to unlock the full potential of Mechanical Turk, through advanced screening, panel management, and recruiting techniques, to source participants for various remote research activities. We’ll cover the quirks, tips, and tricks around the tool […]

Look Ma! No Screens! Conducting UX research on non-visual user experiences. Oftentimes, UX professions find themselves designing and testing user experiences that are primarily visual in nature; e.g. websites and mobile apps. Increasingly, user experiences are becoming more multimodal. From the increasing sophistication of IVR phone systems to the recent introduction of Amazon’s Alexa to […]

User Experience Maturity Modeling In the presentation, attendees would learn the following: Learning what the user experience maturity model is Mathematically calculating the user experience maturity Mapping usability maturity to project needs Applying the model to a project development lifecycle Using the model as a progress indicator Communicating maturity to stakeholders

Collaborative Experience Mapping: Leveraging Groups for Rapid, Customer-Generated Journey Maps Find out what differentiates Collaborative Experience Mapping (CEM) from other user research techniques and learn how you can apply CEM when developing journey or experience maps with your users. Take advantage of the benefits of group sessions without losing the depth of findings from 1:1 […]

Applying Science to Personas: Merging Small Sample Qualitative Insights with Large Sample Quantitative Analysis Personas are a popular UX research technique, with some 65% of practitioners reporting using them. Personas can take on a life of their own with names, faces, and details about their pets, proclivities and even personal hygiene. Despite their popularity, personas […]

How to perform an accessibility evaluation Being tasked with an accessibility evaluation is can be daunting. What is the best way to evaluate? What disabilities are the most important? What tools do you need? How long will it take? Where do I start? What does “”accessible”” even mean? These are all questions I asked myself […]

Practical Accessibility: Advice from the front lines Accessibility evaluation and design can be daunting, even for those who believe that designing for inclusion is a moral and legal imperative. The practical steps to ensure product and service accessibility can appear complicated. There are formal and informal sets of accessibility guidelines which require interpretation to apply. […]

Enterprise UX Research: Strategies for Solving Juicy Problems Enterprise UX isn’t exactly cool, and it’s oftentimes complex and messy. So what’s the draw? Well, once you’ve got the right strategies and tools, enterprise UX problems are downright juicy and fun to solve! This panel brings together enterprise UX experts who will share compelling stories, lessons […]