Archives

Describing the Lives of Boston’s Middle Income Residents: Introducing Qualitative Research into Civic Housing Design At a civic scale it is common to characterize an entire population based on demographics. Income bracket is useful and often tied to meaningful economic patterns. For a housing innovation team working with the city of Boston, understanding how to […]

Design Secrets Hiding in Your Web Analytics Data Did you know there is a treasure trove of user insights hidden within your organization? As UX professionals we put a great deal of effort into observing actual users and analyzing their behavior for clues on how we can improve our designs, navigation, and content. Many of […]

A Practical Guide to International Design and Research: Stories from the Trenches and Tips to Fit Any Budget Why do users in Germany behave differently from users in Silicon Valley? Is there something happening in Brazil that would explain why a feature that is popular in the U.S. isn’t gaining any traction? UX professionals in […]

Experience mapping: Your roadmap to successful applications Experience Mapping is a powerful UX tool/methodology which allows us to validate assumptions and find out where they are wrong. Every journey map holds a wealth of opportunities to better serve your customers or prospects. By understanding user goals, their frustrations, their likes and dislikes, your team can […]

Stop! Collaborate and strategise: Techniques to maximise research impact It’s all too common for UX Researchers to deliver only a portion of the potential that UX research can provide to creating a successful user focused product or service. In this workshop we will provide a framework for formative research that will teach you methods and […]

Visualizing Data for Presentations, Dashboards and UIs Come and expand your deign skillset by learning how to visualize data for optimal communication. Many prominent data visualization experts express the opinion that our society is not yet living in an “Information Age”, but is still stuck in a “Data Age”. The technology for amassing data is […]

Mechanical Turk Demystified: Best practices for sourcing and scaling quality participants for your niche In this session, we will discuss how to unlock the full potential of Mechanical Turk, through advanced screening, panel management, and recruiting techniques, to source participants for various remote research activities. We’ll cover the quirks, tips, and tricks around the tool […]

Chat-bots: the next big thing or a passing fad? With advancements in Artificial Intelligence & Natural Language Processing & with companies like Facebook & Apple opening up their messaging platforms for developers, we’re seeing an explosion of new chat-bots. Just 3 months after Facebook announced their platform for building bots, Facebook Messenger had more than […]

Collaborative Experience Mapping: Leveraging Groups for Rapid, Customer-Generated Journey Maps Find out what differentiates Collaborative Experience Mapping (CEM) from other user research techniques and learn how you can apply CEM when developing journey or experience maps with your users. Take advantage of the benefits of group sessions without losing the depth of findings from 1:1 […]

Applying Science to Personas: Merging Small Sample Qualitative Insights with Large Sample Quantitative Analysis Personas are a popular UX research technique, with some 65% of practitioners reporting using them. Personas can take on a life of their own with names, faces, and details about their pets, proclivities and even personal hygiene. Despite their popularity, personas […]